The director of that video is named
Jonas Åkerlund.
He did the film, Spun, which I hated, but he has done a LOT of videos. I think that this one
looks fantastic. Look at the color for example. Lots of really cool details too. I love the Mexican girl with the huge mickey mouse hair who is in the fight scene for about 2 seconds.
We're beyond product placement now. Can product placement actually be an artistic choice? Maybe. A music video is an advertisement. In effect the whole thing is a product. But I think Lady Gaga is one of those High/Low artists that offers something more than surface. She's not only Madonna and David Bowie, but Andy Warhol as well.
She got Beyonce to say "motherf......". Okay?
As far as what the video is about, and why it's happening in a prison, what is happening in our world? Why does Beyonce appear onstage with her dancers carrying weapons? Why does Rihanna's latest video take place in a military setting? I don't know, but I think it's a reflection of current events and where we are at psychologically. They have toned down the color-coded terror warnings, but we are still encouraged to live in fear of enemies that we can do nothing to guard against. Maybe the product placement really is a key. It is so blatant that it can't be accidental, and no one involved with this needed the money. Maybe the video is meant to be discussed.
At the same time, to me, it's very entertaining, and this is the first Lady Gaga song that I didn't resent having it stuck in my head.