So, I'm not sure where you're coming from with this, particularly your, surprisingly negative, comment 'all he cares about is getting attention & flogging tickets', which I don't see at all.
Based on this picture, to me this is him saying, look, the world, even KFC is now waking up to what I've been saying for ages, vegan is a credible & recognised choice, so much so that it's recognised by the food industry giants like KFC...who would have thought it?
He doesn't need to mention killing chickens as that would detract from what he's saying. He's, on this occasion, being a bit more subtle.
Of course the sub-header is that the likes of KFC are responding to the vegan desires, purely for their own monetary gain, much like Greggs with their popular vegan sausage roll which has been a big hit, apparently.
KFC don't want to miss an opportunity to profit, do they??