Far be it from me to start the Morley Appreciation Society...oh, go on then...but what's wrong with bringing in a bit of relevance to popular culture?
Isn't that what Morley does? Comment on popular culture? BBC 2's Newsnight Review and all that...?
OK, I can understand how he's not everyone's cup of tea, but I think he provides some interesting anecdotes and context on a topic that we are all interested in. He's a good writer: informed and informative, sharp, witty and, if not controversial, then at least interesting and thought-provoking.
Neither is he a spring-chicken anymore but, then - who is? Maybe it's a generational thing...I always enjoyed reading him in the NME and still enjoy what he has to say now.