Guccio Gucci S.p.A., doing business as Gucci ( , GOO-chee; Italian pronunciation: [ˈɡuttʃi]), is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty.Gucci was founded in 1921 by Guccio Gucci (1881–1953) in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian dolce vita period. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. After this crisis, the brand was revived and in 1999 Gucci became a subsidiary of the French conglomerate PPR, which later renamed itself to Kering. In 2019, Gucci operated 487 stores with 17,157 employees, and generated €9.6 billion in sales, an improvement over its €8.2 billion in sales in 2018. Marco Bizzarri is CEO of Gucci since December 2014, and Alessandro Michele was creative director from January 2015 to November 23, 2022. Sabato De Sarno is the current creative director.