The NME ran an article in 1989 about potential legal action involving Matthews. (See image)
The matrix message on Sheila Take A Bow was:
"COOK BERNARD MATTHEWS"
Under the heading of "Election Promises" in the article Headful Of Heroes - NME (1989), Morrissey chooses:
"Bernard Matthews plucked and stuffed"
Which living person do you most despise?
- Headful Of Heroes - NME (September 16, 1989)
- The Correspondent Questionnaire - The Sunday Correspondent (October 28, 1990)
Bernard Trevor Matthews CVO CBE QSM (24 January 1930 – 25 November 2010) was the founder of Bernard Matthews Farms, a company that is best known for producing turkey meat products.